Social is the fifth and final Internal Attribute in the IDEAS acronym. In Chapter 4 of Exponential Organizations you can read more about this and I suggest taking a look at the open source tool developed by the ExO Ecosystem. Also take a look at Exponential Transformation where you can learn about implementing Exponential Attributes in your current organisation.
As business environments become more and more digitized it is more important than ever to ensure that social technologies are in use in order to create the water cooler effect as well as to create transparency. Trust and transparency are very important components of modern companies and are required for a fast paced Exponential Organisation.
JP Rangaswami, Ex-Chief Data Officer of Deutsche Bank and Chief Scientist at Salesforce, lists the following three objectives of social technologies:
- Reduce the distance between obtaining(and processing) information and decision making
- Migrate from having to look up information to having it flow through your perception
- Leverage community to build out ideas
Exponential Organizations indicates 7 Key elements of Social technologies that can be implemented within your organisation:
- Social Objects
- Activity Streams
- Task Management
- File Sharing
- Virtual Worlds
- Emotional Sensing
If you want to ensure that you are implementing Social Technologies within your organisation you need to ensure that your MTP is compelling and that the members of your team and community believe in it. As I have mentioned many times before this is vital for successful implementation of most attributes. Once you have ticked this off it is important to understand your current environment and then implement tools starting with the most senior people within your organisation. Use tools actively and to the best of their capability. Implement what is intuitive first and simple for people to implement. It is important to create quick feedback loops to ensure that you are learning from your experiences and improving the use of social technologies.
This is the last of the attributes and therefore you should have a firm understanding of what is required in order to run an exponential organisation. If you are looking to implement these then be on the lookout for future blogs in which I will give you some techniques.