Exponential Attributes: Community and Crowd

Community and Crowd

Community and Crowd (C&C) is the second Attribute in the SCALE acronym. In Chapter 3 of Exponential Organizations you can read more about this and I suggest taking a look at the open source tool developed by the ExO Ecosystem.

Side Note: You may be wondering why the ExO Ecosystem is making so much of the tools open source and available and this is because we all want to share this knowledge in line with out MTP’s which all revolve around making a massive impact on the planet and this will only be possible in an open and collaborative manner.

 

I believe that Community and Crowd is a fundamental attribute and do not believe that you can actually be an ExO if you do not leverage this attribute as part of your organisation.  As the diagram above shows, the community is everyone in the inner circles of core team, users, fans, partners, etc. and then the crowd is everyone else. You have to engage both and move people from crowd to community.  C&C is important as it increases loyalty; drives exponential growth; validates new ideas and learning; allows for agility and rapid implementation and amplifies ideation.

 

With regards to a community to can initially join a community and then grow out your own or start with your own. When joining another community it is vital that you are adding value to that community. In Exponential Organizations they outline three steps to building a community:

  1. Use your MTP to attract and engage early members
  2. Nurture the community
  3. Create a platform to automate peer-to-peer engagement

I would add a fourth step which is to make data driven decisions from what the community is sharing. The community needs to benefit all and make a difference, so being able to take the ideas and discussions from the community and implement action in a data driven way is essential.

 

The crowd is consists of people outside of the core and is much larger than the community. The crowd can be used in creativity and innovation, validation as well as for funding.

How do you believe you can use the power of the Crowd?

Inspiration | Siki’s Story

I have just visited Siki’s Koffee Kafe in Khayelitsha. I came across him and his story on Thundafund when I was looking at current crowdfunding campaigns that were taking place. Siki’s story is such an inspiring one and I knew that I had to meet him.

Siki's
Check out Siki’s Crowdfunding campaign

Sikelela Dibela has always wanted to make a difference in the community that he grew up in, Khayelitsha. Even though he never matriculated from school Siki had amazing drive which resulted in him moving up from a Vida Cafe dishwasher to store manager, whilst he was completing college. His drive and tenacity saw him being chosen to work in London for two years training new staff.

Siki explained that going to London was a major eye opener and part of his inspiration to come back home and really make a difference. Meeting Siki was a reminder for me that perseverance and hard work pays off and I believe that Siki is on an amazing journey to not only be a personal success but to take his community along the journey.

I am making a plea to everyone to check out Siki’s crowdfunding campaign and to contribute to his story.  He is looking for a dream goal of R90 000 in order to get a mobile coffee machine and a vehicle in order to increase his reach. His tipping point is R30 000 and he is currently at R15 560. So halfway to the tipping point with 23 days to go!

To Learn more google him or better yet go and visit Siki’s Koffee Kafe.

EDIT 15 August 2018

Siki’s Campaign is up to R17 710. Here is Siki’s Facebook page and a video of me making some bad coffee at the Kafe.

Attention African Startup Founders

Are you a Startup Founder or someone who wants to solve a problem in Africa? If this is you then I want to grab your attention. We are living in the 21st Century and therefore it is important that you take this into account when starting up your venture. Organisations in the 21st century need to use Exponential attributes to ensure success.

I have written about these attributes before and have included a diagram of the elements below for a refresher.

Screen Shot 2018-07-26 at 10.40.05 AM.png
This image is supplied courtesy of ExO Works

It is vital that you have an MTP as this will ensure that you are working towards a purpose that moves you and is inspiring. If you want to determine what that purpose is you can use the Ikigai to help you.

I highly recommend that you follow these steps when creating a new business:

Step 1: Create an MTP (Massive Transformative Purpose)

Here is a tool to help you do this

Step 2: Create or Join a Community

Physical/Virtual, look at what is out there on Meetup / Eventbrite or others. Remember that you need to offer value before pushing your agenda. Read Jab Jab Jab Right Hook to understand this. BTW check out DIY Drones it is a great example of a community.

Step 3: Build a Team

Most successful startups are 3-4 people in the beginning. The team needs the Visionary/Dreamer; Finance/Business; Programmer/Engineer; User Experience/Design. What is vital is that you all agree on the MTP

Step 4: Create the Breakthrough Idea

Be bold, ask the community, make a difference

Step 5: Build a Business Model Canvas

Here is a tool to help you do this

Step 6: Find a Business Model

Read Kevin Kelly’s Article better than free 8 ways to make money when the base service is free to give you some ideas

Step 7: Build an MVP

Remember that your minimum viable product is just the basics that will solve the problem

Step 8: Validate Marketing and Sales

Use Design thinking and Agile Methodology

Step 9: Implement External Attributes

These are the SCALE Attributes

Step 10: Establish the Culture

It is important to do this when you are small. You can go with an Idea Meritocracy, Holocracy, or your own hybrid but create principles about how you want to run the organisation, this ensures implementation of IDEAS and SCALE.

Step 11: Ask Key Questions Periodically

This is to check you are following the Exponential Organisational method and building what you want to.

Step 12: Build and Maintain a Platform

This will allow for the best use of all the data you collect and build and use the network effect.

I will go into more detail with regards to these steps over time, I highly recommend that you read Exponential Organizations as well as Bold. These are two books that will ignite your mind to the many possibilities and the opportunities when solving massive problems and then how to go about doing that. The framework described here is straight out of Exponential Organizations.

If you find this helpful then share it and comment.