Social is the fifth and final Internal Attribute in the IDEAS acronym. In Chapter 4 of Exponential Organizations you can read more about this and I suggest taking a look at the open source tool developed by the ExO Ecosystem. Also take a look at Exponential Transformation where you can learn about implementing Exponential Attributes in your current organisation.
As business environments become more and more digitized it is more important than ever to ensure that social technologies are in use in order to create the water cooler effect as well as to create transparency. Trust and transparency are very important components of modern companies and are required for a fast paced Exponential Organisation.
JP Rangaswami, Ex-Chief Data Officer of Deutsche Bank and Chief Scientist at Salesforce, lists the following three objectives of social technologies:
- Reduce the distance between obtaining(and processing) information and decision making
- Migrate from having to look up information to having it flow through your perception
- Leverage community to build out ideas
Exponential Organizations indicates 7 Key elements of Social technologies that can be implemented within your organisation:
- Social Objects
- Activity Streams
- Task Management
- File Sharing
- Virtual Worlds
- Emotional Sensing
If you want to ensure that you are implementing Social Technologies within your organisation you need to ensure that your MTP is compelling and that the members of your team and community believe in it. As I have mentioned many times before this is vital for successful implementation of most attributes. Once you have ticked this off it is important to understand your current environment and then implement tools starting with the most senior people within your organisation. Use tools actively and to the best of their capability. Implement what is intuitive first and simple for people to implement. It is important to create quick feedback loops to ensure that you are learning from your experiences and improving the use of social technologies.
This is the last of the attributes and therefore you should have a firm understanding of what is required in order to run an exponential organisation. If you are looking to implement these then be on the lookout for future blogs in which I will give you some techniques.
Click on the image below to get a summary of the New Exponential Transformation Manual written by Francisco Palao, Michelle Lapierre and Salim Ismail together with over 200 contributors from across the globe. I highly recommend giving this a read if you want to ensure that your organisation thrives in the coming decades
On Thursday the 20th of September Exponential Transformation a follow up to Exponential Organisations will be launched, with the book being officially released on the 25th of September. This is your opportunity to be a part of the launch and to be at the forefront of 21st century business practice. ExO Lever will be hosting a virtual book launch and you can join. Click here to register! Both Salim Ismail and Peter Diamandis will be speaking at this event.
Exponential Transformation outlines the sprint process that was developed to assist corporates in implementing the Exponential Organisational framework. This is a fancy way of saying that this is the book that will transform your organisation and allow you to thrive. The ecosystem know that the way for us to make a massive impact on the planet is to give everyone the tools to be able to implement this methodology.
If you you run an organisation and want to take advantage of exponential technologies and have a 10X improvement, then I highly recommend that you join the book launch and learn about how you can take your organisation to the next level.
Follow the Book on Twitter or visit http://www.exponentialtransformationbook.com/
Business Leaders from the 80’s and 90’s will be the first to tell you that in the last 38 years business as usual has been rather unusual. The organisation has changed dramatically a few times and at a pace that has been much more rapid than ever before. The lifespan of top companies (Fortune 500, S&P 200, FTSE 100, etc.) has been declining with the rise of tech companies which are now some of the most valuable companies in the world.
Organisations have changed from large people centred ecosystems to ecosystems which are a mixture of technology and people. With the rise of AI and Robotics the outlook is that the technology portion of the organisation will continue to rise. Simple repetitive task will be able to be replaced by computers opening up the opportunity for much more efficient production of work and therefore a lower cost of the goods or services produced.
Whilst we gather more and more data from devices we must make sure that we do not forget about the human element of the equation. Humans remain a vital part of the ecosystem of an organisation and it is more important than ever for the ecosystem to be understood by all the participants within the ecosystem.
If we look out to 2030, 2050 or 2100 what will the organisation look like? Will companies be completely decentralised and distributed? Will be have full time employment? Will education look the same or will we continuously learn and re-skill? These are all questions to consider. We do not have a crystal ball and therefore cannot make an exact determination but I highly recommend that you think about these questions and continue to learn more.
I recently attended a webinar with Peter Diamandis and Kai-Fu Lee where they spoke about Dr Lee’s new book AI Superpowers. Dr Lee shared these very interesting diagrams about AI’s impact on certain job roles. I have seen this before in a TED talk that he gave. What do you think, is this correct? How can you take advantage of this in your business?
Community and Crowd (C&C) is the second Attribute in the SCALE acronym. In Chapter 3 of Exponential Organizations you can read more about this and I suggest taking a look at the open source tool developed by the ExO Ecosystem.
Side Note: You may be wondering why the ExO Ecosystem is making so much of the tools open source and available and this is because we all want to share this knowledge in line with out MTP’s which all revolve around making a massive impact on the planet and this will only be possible in an open and collaborative manner.
I believe that Community and Crowd is a fundamental attribute and do not believe that you can actually be an ExO if you do not leverage this attribute as part of your organisation. As the diagram above shows, the community is everyone in the inner circles of core team, users, fans, partners, etc. and then the crowd is everyone else. You have to engage both and move people from crowd to community. C&C is important as it increases loyalty; drives exponential growth; validates new ideas and learning; allows for agility and rapid implementation and amplifies ideation.
With regards to a community to can initially join a community and then grow out your own or start with your own. When joining another community it is vital that you are adding value to that community. In Exponential Organizations they outline three steps to building a community:
- Use your MTP to attract and engage early members
- Nurture the community
- Create a platform to automate peer-to-peer engagement
I would add a fourth step which is to make data driven decisions from what the community is sharing. The community needs to benefit all and make a difference, so being able to take the ideas and discussions from the community and implement action in a data driven way is essential.
The crowd is consists of people outside of the core and is much larger than the community. The crowd can be used in creativity and innovation, validation as well as for funding.
How do you believe you can use the power of the Crowd?